Clarity About Your Audience

Are you clear about who your audience is? (and who they are not). Why are they your audience? What makes them so special? What about your proposition. What do you offer? Are are you willing to stick to it? That is a clear and focused proposition. Will you throw it away when you are presented […]

On Being Creative

I have seen too many people get caught up on “being creative.” Marketers and Photographers included. They fail to see the big picture of how the image they are creating will fit into their brand and resonate with the people they are trying to reach. A focus on just being creative, for the sake of […]

Restaurant Advertising Photography

Restaurant Advertising Photography

Not all Restaurant Advertising Photography is created equally. Here is why. On the surface – Most people that produce Restaurant Advertising Photography default to showing your food. If you are looking to get people to come to your restaurant – showing just your food might not be your best option. “Look at that – a […]