Clarity About Your Audience

Are you clear about who your audience is? (and who they are not). Why are they your audience? What makes them so special?

What about your proposition. What do you offer? Are are you willing to stick to it? That is a clear and focused proposition.

Will you throw it away when you are presented with the opinion of others and criticism from all sides and sources?

or choose to react to it democratically – and settle – dilute your message.

Nobody said this was going to be easy.

Only after testing our ideas – knowing what works – can we have the convection to stick to our ideas and ignore the others on how it should be done.

On the flip side – it is not a license to put on blinders either.

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