Are The Images You Are Using To Advertise Your Boats – Living Up To Your Brand?
Boat Advertising Photography – the goal is to take the viewer by the collar and say to them “Picture Yourself Here!” It sells the experience of boating framed around your brand’s identity.
Let’s put it this way – Picture a husband trying to pitch his wife on the idea of buying a boat and every boat image you have shows bikini-clad women hanging all over your boats. Step into the wife’s shoes – what message is being told to her by your images?
Now, what if it was images was of couples, having fun with their children, grandchildren, and friends (who are like them). or going on adventures together. or images of a dad spending time with his son fishing – even bring his dad (granddad) along.
Which would get the seal of approval from the wife?
Don’t miss an opportunity to connect with the people who your brand is about.
Get The Images That You Want
This is very important – Planning is not an option – it is required. This is where there is no substitute for hiring a professional photographer with not only experience in boat advertising photography but with planning and managing logistics.
When you work with us, each project starts with an Image Strategy Session. We meet with you to develop a creative brief. This is where we work with you to take your idea and clearly communicate it, so that it can be translated into an image.
Ideally, if visual guidance can be provided as to what you would like to achieve photographically, it makes a huge difference and speeds up the process. We can discuss what you would like or for the image to portray, but you can never have as clear of an understanding as when you show us visually what your objectives are.
But, we know that visual guidance is not always possible when exploring ideas.
Depending on the complexity of the image – we provide mock-ups as a way to clearly communicate ideas. Mock-ups do not truly represent the finished work. But, They do provide a visual tool to make sure we all share the same common idea for the photographic outcome. Before a lot of money and time is invested in a project that is not to your liking.
Once the strategy has been developed, the logistical issues will need to be addressed. Every shoot is somewhat of a challenge. A target shooting date has to be set and agreed upon. Locations must be chosen and checked for their suitability. If talent is being used, they too need to be selected based on your ideal audience, booked and their accommodation arranged. Props must be found, procured and moved to the shoot.
After the shoot – there is post-production work as well, before delivering the final images to you.