What Story Do You Want to Create?
Video production is such a broad topic. There are many possibilities and avenues to explore.
The question is – what is right for you?
That is where we start – It comes down to what are you trying to do and what results are you looking for. I provide guidance and direction to help you figure out, what you need, how to use it, what to do with it and produce it for you.
Why buy a video that will do you no good? I also like to be frank, if I don’t think a video will do you any good at what you are trying to do. I will tell you that your money is better spent someplace else. There are too many snake oil salesmen as it is. Video has a place and a purpose – but it is not a cure-all your ailments.. and make you money too.
Let me illustrate. I get called upon to create videos for websites. One of the questions I ask is – “What do you want this video to do?” The answer I hear back is usually “Make Sales.” That is nice – we all want sales and a video or two can help you do that. However, there is more to it than just slapping a video – even a well made video on your website. “Ok, you want a video to make sales – is your website currently generating sales and/or leads now?” Unfortunately the answer I hear back is “No – that is why I want a video.” Ok, “Do you know how much traffic is coming to your website?” – “I have no idea..”
Do you start to see the problem here – Video is not the magic silver marketing bullet. Anybody that says it is – needs to be beaten with a rubber hose. However, if your website is getting traffic and converting people to sales or leads – Yes video can help you convert more. Because it will allow us to test and make small adjustments to increase your effectiveness.
For me, at the end of the day, I want my clients to be successful. I take great pride in that and I don’t mind telling them they are wasting their time/money it should be used on something else.
And story.. we will cover that in another topic.