As An Audience, We Select Messages That Are Relevant and Meaningful to Us.
Actually, we have become quite good at filtering out 1000s of messages to focus on those that are meaningful to us.
Think about it for a second, the advertising which as been the most meaningful to you?
I am not talking about the loudest, the funniest, weird, or the most entertaining for the sake of being just that. But ones that connected with you and made you feel like it spoke directly to you as if it was made just for you.
What counts is how strongly the message resonates with something inside you. Something you want to know more about – or something that interests you. Something that is dear to your heart.
To produce images that are relevant and meaningful – you have to know who you are talking to.