Food Photography – It Is About Solving Your Customer’s Hunger Problem
The Food Photography I mostly focus on is for restaurants, however, I am always open to exploring other ideas you might have. If you haven’t seen the information on Restaurant Advertising Photography, I encourage you to take a look after you check out the Food Photography. This will give you a better idea of where Restaurant Advertising Photography and Food Photography fit into an overall marketing plan.
You used our Restaurant Advertising Photography to get the customers to your restaurant by showing them you can solve one of their problems. Now is the time to start showing the story of your food, because I bet they are hungry. It is just a good guess.
Here is what gets me – very few places take advantage of this. Don’t wait until your customers are seated before starting the story. If a customer has a to wait – why not present them with a glossy printed menu of that night’s specials that includes nice food photos and drink photos. Even a blurb or two about your restaurant, “We have Gluten Free Options” “All Local Organic Products”. You have a captive audience – why not take advantage of it.
Table Tents – Personally I am not a fan because they are distracting – but that is up to you.
The menu – I recommend showing pictures of your most popular items. Show the customer what they are going to get, not only with the food but in an experience. A couple sharing a bottle of wine, sharing an appetizer and drinks set on a background of a destination. and don’t forget about the dessert menu. Happy people sharing a desert.
One last thing… Before they leave make sure you have a way to collect their information so you can market to them later. Think back to the question of – “What life events would you want your customers to share with you?” I will cover some more ideas on this in another post.
Things to think about:
- What do you want your customers to experience?
- What do you want your customers to feel?
- What story do you want your customers to associate with your restaurant?
- What life events would you want your customers to share with you?
- How can you help your customers achieve their unspoken desires?
- What problems can you help your customers solve?
- Who are you trying to appeal to?
- How can you connect with them?