What Stories Are You Trying To Tell About Your Boats That Fit Into Your Customer’s Lives?
Not all Boat Advertising Photography is created equally. Here is why.
On the surface – Boat Advertising Photography is a way to show off your boats. That is how most people use it – “oh look a boat on the water, that’s nice.”
The surface is where most people stop and you end up with mediocre images that tell no story or if they tell a story it is the wrong one to the wrong people. Picture a husband trying to pitch his wife on the idea of buying a boat and every boat image you have shows bikini-clad women hanging all over your boats. Step into the wife’s shoes – what message is being told?
People buy boats for a reason. They have a problem, desire or dream they are trying to fill. So, tell a clear concise story with images that fulfills one of those things and it will create a connection with the people with whom that story resonates.
Back to the wife – will bikini-clad women resonate with her? Yes, but not in a positive way. Is she going to support the idea of buying this boat? Probably not. It is going to be a hard sell for the husband and all he wants is a nice boat so they can have some fun together.
There is a lot to be said for just showing shiny happy people enjoying your boat. However, the story should not end there.
Some things to think about:
- What do you want your customers to experience?
- What do you want your customers to feel?
- What story do you want your customers to associate with your boats?
- What life events would you want your customers to share with you?
- How can you help your customers achieve their unspoken desires?
- What problems does a certain design of your boat solve? How much better will my life be for using it?
- What do you really want your boat images to do for you? What are you trying to do with them?
Do you feel that Boat Advertising Photography will be useful for your current marketing efforts? To learn more and explore the possibilities – We Should Talk – Use the form below to contact me and we can setup a one on one chat.
Visual Integrity Studios – Provides consulting, concept creation, and production, that not only clears the confusion but will enable you to tell your story more effectively. So, people will immediately understand what you offer and the role it plays in their lives.
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