360 Virtual Tours – Immersive Experiences That Removes the Fear of Uncertainty
Not all 360 Virtual Tours are created equally. Here is why.
On the surface – 360 Virtual Tours are ways to showcase your Hotel, Cars, Buildings, Boats, and Machinery. They show how things exist in a space so that a viewer can see it, hopefully, understand what is being offered and figure out what to do next.
The surface is where most people stop. There is no story because to have a story you need change. Change is, a person starts one way and when it is all done, a change has taken place and they end up different. A good example is what I do, people come to me confused, through my processes we work together, and they leave with clarity. The change is confusion to clarity.
Effective 360 Virtual Tours are about creating change.
The questions you must ask yourself are: What change do you seek to create in those that you serve? or hope to serve? How will that change allow you to serve them? What is the next step?
Let me give you an example. We all have this basic human need for some amount of certainty. A friend of mine and his family go to the same beach around the same time of year. They stay at the same place, in the same room, and they eat at the same restaurants. Why? Because it is low risk. They have done this for years, they know what to expect and at the end of it they are happy.
Jump back to 2012, a Hurricane changed all of this. The what was known was now no longer. Caught in the middle is John, is forced to change hotels.
Now, what emotions are in play here? What is his fear? The fear of picking the wrong place and having his wife and kids unhappy, losing a week of vacation, being stuck in a dump for a week? Safety for his family? Having to hear about it for months or years to come, if he chooses wrong? Social Status with Family? The stakes are high in his mind. And while a “guarantee” might help, it doesn’t solve the deep emotional investment.
Why do you think Disney is so popular? It is pretty much certain to put a smile on your face. Well, unless you have to ride “It’s a Small World After All”, 7 times in a row.
It comes down to this – We need to provide a tool that John can use that will solve his need for certainty. This is where a 360 Virtual Tour comes in, it provides a story interface that primes a person’s ability to start imagining your story in their life. Once we can get people to imagine something, it is a lot easier for them to go to a place they haven’t been before. It creates a story in their mind, of how you, fit into their world.
Now, we need John to take the next step. Whatever that next step may be, such as clicking on a link in the tour that takes him to your booking site, provide a customer call number so he can call, provide a form so he can request more information, and so on. Whatever the next step is – (Referred to as The Call To Action) it needs to exist and be clear. Think of it as adding closure to the story, because we don’t want a cliffhanger.
Do you feel that 360 Virtual Tours will be useful for your current marketing efforts? To learn more and explore the possibilities – We Should Talk – Use the form below to contact me and we can setup a one on one chat.
Visual Integrity Studios – Provides consulting, concept creation, and production, that not only clears the confusion but will enable you to tell your story more effectively. So, people will immediately understand what you offer and the role it plays in their lives.
<The 360 Image Below is Interactive – Click and Drag to Look Around>
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